The business can’t run without you
Every question in the business still comes back to you.
Keystone reads how your business actually runs and hands you the next move. The free four minutes return three scores, a profile label, and your value range with the most likely figure locked; naming the one thing keeping the business dependent on you is what you upgrade for.
Four minutes, no card. Three scores, a profile label, and your value range with the most likely figure locked. What it returns, you keep.
Right now, you are the keystone.
Step away, and it falls.
Keystone holds it. You walk free.
An estimate from your own two numbers, not a guarantee: your earnings across the hours only you can cover, if Keystone hands back 10 of those hours a week.
01 · The bottleneck
Every decision waits for you.
The quote no one else can price. The escalation only you can settle. The 3am call that is yours because you are the last backstop. It built up one decision at a time, and now the business runs at the width of one person.
This is the owner-dependence the Business Independence Score measures, and it is the single biggest thing between you and a night that is actually yours.
Four minutes, no card, one email at the end. Free, and everything you see is yours to keep.
- Price the new job
- Approve the refund
- Handle the upset customer
- Cover the callback
- Answer the 3am call
02 · The way out
The business runs the night without you.
Keystone takes the decisions off your desk. Decision routing gives the team what they own and on what conditions. Documented standards and the manager standup keep the questions from landing on you. The weekly owner brief tells you what happened without a single call.
You start with the free diagnostic: 18 questions, four minutes, three scores, and the one thing to fix first. The order is the point, so you fix the constraint, not the noise.
Four minutes, no card, one email at the end. Free, and everything you see is yours to keep.
03 · The operating system
The system you log into, not a report you file.
A report you download once changes nothing. Keystone is where you run the week: a manager standup, a documented SOP library, and a weekly owner brief that already knows what changed. The diagnostic takes four minutes; this is the other fifty-one weeks. The screens below are the live product surface, on demo data.
Software that ships a score and walks away changes nothing, so a paid door opens with a shared success plan and a guided first 100 days: the outcome you came for written down with the stages that get you there, and a check that the number actually moved.
Four minutes, no card, one email at the end. Free, and everything you see is yours to keep.
Three scores
What Keystone measures.
Measures how much the operation depends on your daily involvement: the decisions only you make, the customers who call you by name, and what stalls when you step away for two weeks.
Measures how much of the business is written down and repeatable: standard procedures, clean handoffs, and whether a new manager could run it from the record rather than from you.
Measures how a buyer scores the factors that set the multiple: clean books, recurring revenue, customer concentration, and how transferable the whole business is.
How it works
From 18 questions to your first handoff, in four minutes.
Step one
Answer 18 questions, four minutes
Answer 18 questions about how your business actually operates. Free, no credit card, under four minutes, and one email at the end for the scores.
Step two
Three scores, and the one thing holding you in
Three scores that name what keeps the business tied to you: how independent it is, how documented it is, and what a buyer would see. Free shows the value range, calibrated against ten years of closed transactions, with the most likely figure locked: you see the band you sit in, not the single number inside it, until a paid door opens it.
Step three
What to hand off first, and in what order
Free returns three scores, a profile label, and your value range with the most likely figure locked. What it returns, you keep. The full ranked order, so you hand off the thing that frees a day before the thing that frees an hour, opens on a paid door.
Before you start
Have a question first? Ask the Operator.
A straight answer on what your number is built on, what it costs, or whether it fits your business. No pitch, and no figure I cannot ground.
Pricing
Free to start. Upgrade when it earns its keep.
Four doors on one question: how much of the company runs on Keystone. Start on the free diagnostic and move up only when a door earns its keep. Billed monthly or yearly, and yearly saves two months on every paid plan.
One business, your three scores, and your value range with the most likely figure locked. What it returns, you keep.
- Three scores: BIS, SMS, AAS
- Estimated sale price range, most likely figure locked
- Your three scores and a profile label
Track one business toward a stronger number, with the system that moves it.
- Everything in Free, plus live valuation
- The operating system: routing, standup, SOPs, weekly brief
- Scenario Engine, 3 saves
- 1 integration: QuickBooks or Jobber
- 100-day onboarding
For an owner also weighing a purchase, or getting ready for a buyer.
- Everything in Operator, plus the Deal Analyzer
- Unlimited scenarios and Library pulls
- 2 integrations: QuickBooks and Jobber
- Enhanced weekly brief: hidden-waste flag
- Document branding and PDF export
Pick by what you are doing right now.
- You want your three scores and your number, nothing more.Free
- You are improving one business and want the system that does the work.Operator
- You are also weighing a purchase, or sizing up a business to buy.Command
- You run several businesses and want them in one view.Portfolio
- You are an advisor or CPA running this for a book of clients.Advisor / Practice
Compare the three main plans
Swipe to compare| Feature | Free | Operator | Command |
|---|---|---|---|
| Diagnostic | |||
| Three scores: BIS, SMS, AAS | Yes | Yes | Yes |
| Estimated sale price | Range, most likely figure locked | Live, most likely figure shown | Live, most likely figure shown |
| Scenario Engine | Not included | 3 saves | Unlimited |
| Library Intelligence | Not included | 3 a month | Unlimited |
| The operating system | |||
| Decision Routing, Manager Standup, AI SOPs | Not included | Yes | Yes |
| Weekly Owner Brief | Not included | Standard | Enhanced |
| Integrations: QuickBooks, Jobber | Not included | 1 | 2 |
| SOP photo upload, branding, PDF export | Not included | Not included | Yes |
| Shared success plan | Not included | Yes | Yes |
| 100-day guided onboarding | Not included | Yes | Yes |
| Buy-side | |||
| Deal Analyzer: SBA check, red flags | Not included | Not included | Yes |
| Scope and price | |||
| Businesses | 1 | 1 | 1 |
| Price | $0 | $129/mo$1,290/yr | $199/mo$1,990/yr |
Command for each of up to 5 businesses, plus the Portfolio Dashboard and the 2x2 that says which one to work first.
Get my scores freeA different ladder, for a CPA, broker, or firm running Keystone across a book of clients: 10 active businesses on Advisor, 30 across up to 5 seats on Practice. Client invitations, a pre-session brief for every one, one dashboard for the roster.
See advisor pricing →Subscribe at a price on this page and you keep that price for the life of the subscription, including through any future increase. Start at $129 today and it is $129 in year five.
Every paid door is billed monthly or yearly, and yearly saves two months: pay for ten, use twelve. The free diagnostic never asks for a card.
Every door above is Keystone, and Keystone measures. When the operation itself has to be rebuilt, that is one done-with-you engagement over two weeks, not a subscription. See Full Operations Modernization →
The data behind the estimate
A number built on asking prices is built on the seller’s wish.
Most owners carry a number from a broker or an accountant, built on what businesses ask, not what they close for. Keystone calibrates against a decade of closed transactions and 1.6M+ SBA 7(a) loan records, so your estimate reflects what a buyer actually pays.
Every estimate is calibrated against completed sales, not asking prices.
Public loan data grounds the multiples by industry and business size.
The spread between an owner-dependent and an owner-light sale, on identical earnings.
See the full methodology, sources, and what the estimate is not →