Keystone · Launching soon
Three scores and an estimated sale price, calibrated against a decade of closed transactions. Free in four minutes. Join the waitlist for first access the day it opens.
Three scores
Measures how much the operation depends on your daily involvement: the decisions only you make, the customers who call you by name, and what stalls when you step away for two weeks.
Measures how much of the business is written down and repeatable: standard procedures, clean handoffs, and whether a new manager could run it from the record rather than from you.
Measures how a buyer scores the factors that set the multiple: clean books, recurring revenue, customer concentration, and how transferable the whole business is.
How it works
Step one
Answer 18 questions about how your business actually operates. Free, no credit card, under four minutes.
Step two
An estimated sale price range calibrated against ten years of closed transactions, plus the three scores that set it: how independent the business is, how documented it is, and what a buyer would see. Most owners have never seen this number.
Step three
A ranked list of the specific changes that move your number most, so you work on the $50,000 problem before the $5,000 one.
Before launch
A straight answer on what your number is built on, what it costs, or whether it fits your business. No pitch, and no figure I cannot ground.
Pricing
The prices below are what each tier costs at launch. Annual billing saves two months: pay for ten, use twelve. Join the waitlist to lock in first access.
One business. The diagnostic and your three scores, free forever.
Join the waitlistAn owner tracking one business toward a stronger number over time.
Join the waitlistAnnual billing saves two months on every paid tier: pay for ten, use twelve. The free diagnostic never asks for a card.
The data behind the estimate
Most owners carry a number from a broker or an accountant, built on what businesses ask, not what they close for. Keystone calibrates against a decade of closed transactions and 1.6M+ SBA 7(a) loan records, so your estimate reflects what a buyer actually pays.
Every estimate is calibrated against completed sales, not asking prices.
Public loan data grounds the multiples by industry and business size.
The spread between an owner-dependent and owner-independent sale at $300K SDE.
See the full methodology, sources, and what the estimate is not →
The Systems Sprint
A 30-day engagement that installs the operating layer your valuation is missing. Delivered once. No retainer.